The Hundreds Introduces Its Next Chapter Through Short Film

The Hundreds gives us a glimpse at its next phase of rebranding through a short film titled "Wildfire." Written and directed by co-founder Bobby Hundreds, the video showcases his daily life, from his morning routine with his kids to meetings at the office and storefront in Los Angeles. Most importantly, it highlights the people he works with as they convene to celebrate a new era of the brand. They collectively don shirts and jackets bearing the new logo while gathering to implant a flag with th...